AssignmentEditor
Broadcast planning

Plan around measurement periods without treating dates as universal

Audience-measurement schedules vary by market, platform and agreement. Confirm the calendar used by your station or measurement provider.

Last updated: September 23, 2026 · 2 min read · Editorial staff
On this page
  1. What to confirm
  2. Assignment calendar
Planning note: This page intentionally does not publish an unverified one-size-fits-all calendar. Ask the station research director or measurement provider for the current market-specific schedule.

What to confirm

Market

Identify the designated market area and whether local measurement is continuous or period-based.

Platform

Separate linear broadcast, cable, connected-TV and digital measurement products.

Reporting period

Record the exact start and end dates, time zone and delivery deadline.

Method

Note panel, meter or modeled-data changes before comparing results over time.

Assignment calendar

  1. Request the official schedule and methodology from station research.
  2. Back-plan enterprise pieces, special programming and promotion.
  3. Protect editorial judgment: audience measurement should not replace news value.
  4. After the period, compare like with like and document methodology changes.

Sources

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